Law against fake reviews

February 13, 2007 at 9:50 am | Posted in law, marketing, reviews | Leave a comment

UK is going to have law against fake bloggers and reviewers and rest of Europe is thinking of such law as well. Authorities are concerned with untrue hotel and restaurant reviews written by businesses themselves, for example, in TripAdvisor.

Hotels, restaurants and online shops that post glowing reviews about themselves under false identities could face criminal prosecution under new rules that come into force next year.

Businesses which write fake blog entries or create whole wesbites purporting to be from customers will fall foul of a European directive banning them from “falsely representing oneself as a consumer”. 

 Full article here from Sam Coates, Times Online.

I had already heard that customers now trust more in other customer reviews than to official enterprises` homepages. Only thing that I`m not sure about is how they are going to stop those liars?…. 


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